Website Marketing for Small Businesses

You just had a website designed for you, what next?

I once had a client ask me why their business hadnt seen any increase in volume since i uploaded their website for them? I asked him how much have you marketed your website and he had this blank look on his face. He had fallen vicitim for what most people who create an online identity fall for.They never market their website they just sit back and let it float around in cyberspace.

As much as the internet has the ability to reach millions of people at once in so many countries. Your website has to be put in a position to be reached by your audience. This is done by properly marketing your website.

How do you market your website?

There are many ways to market your website while still not burning holes in pocket or spending excessively on advertising.

1. Word of Mouth: Myspace.com succesfully used this method of marketing to gain popularity for their website. This method is often underestimated and overlooked. When you first launch your site be sure you tell everyone and anyone you know to tell anyone and everyone they know. There is no marketing weapon as powerful as a satisfed customer telling friends and family about your product.

2. Site Submission and page Ranking: Search engines such as Google, Ask.com and Yahoo are databases used to hold most of the worlds internet files. This is also a major method with which most online surfers find the sites they are looking for. They simple type in keywords relevant to the website they are looking for and the search engine displays the websites according to their ranking on their engine. A websites ranking determines what position on the generated results list your page will be on. The higher your rank, the better positioned your website will be. If you want to learn more about page ranking go to WIKIPEDIA there is alot of information about the topic on there or consult a search engine optimization specialist.

3. Guerilla Marketing: This is a perfect method of marketing for small businesses.